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All images used in job should be included with the job when submitted for output, even if the images are embedded in the document. The images also need to meet the following specifications:
 

Image Resolution for Offset Printing: The resolution of an image needs to be twice the value of the line screen at which it will be printed and at the size in will be printed. For example, if you have a 3" x 5" photo that will be printed at 100%, and your piece will be printed at 150 lines per inch (lpi), then the resolution of your image at 3" x 5" should be 300 dots per inch (dpi). Likewise, if you want to print the same piece at 6" x 10", then you would either need to scan the image at 600 dpi at 100% or 300 dpi at 200% to get a 6" x 10" at 300 dpi.
Image Resolution for Large Format Inkjet Printing: The resolution of an image depends largely on the intended use of the graphic. If the graphic will only be viewed from several feet or yards away, the resolutions can be as low as 20 to 30 dpi at the output size. If the graphic will be viewed up close and photo quality is desired, then the resolution should be as high as possible, 300 to 600 dpi.
Image Formats: First, ALL color images that are to be output, either for offset or inkjet printing, must be CMYK (Cyan, Magenta, Yellow, Black), not RGB (Red, Green, Blue). The RGB color spectrum is much broader than the CMYK spectrum. When the color space is converted from RGB to CMYK some color will be lost - primarily the deep reds, greens, and blues. In addition to the loss of color, no two output devices will convert the colors exactly the same which means the color will not be consistent from proof to press or from one printing company to another. You should convert any RGB images you have to CMYK in Photoshop, so that you can see the color shift and correct it before submitting the job.

We have also found that it is best to use the Adobe 1998 profile for RGB images and the US Web Coated Offset ver. 2 profile for CMYK.  Before converting an RGB image to CMYK make sure you have first converted the image to Adobe 1998 RGB and then convert to CMYK with the US Web Coated 2 profile.

It is best to save all images as tiff''s unless they contain clipping paths or are duotones.  Today TIFF is the native format for most rips, therefore, using tiffs helps jobs process faster because the rip doesn't have to convert the format.

If you have image files in any other format they should be converted to either EPS or TIFF. CMYK JPEGs are usable, but be aware that every time they are opened and resaved there is some image degradation that occurs.

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